Bloggers, businesses, and organizations rejoice! Pinterest recently announced Pinterest Web Analytics!
So what exactly does this mean? This means that website owners will now have insights into how people are interacting with pins that originate from their websites! While to some this may not seem like very interesting news, this is amazing for those of us who have been looking to third-party providers to provide us insight on what the heck people are pinning from our sites. Not only that but the Pinterest analytics tool will give us the data to back up choices that we are making and inform future decisions. It empowers us to eliminate a lot of the guesswork that often comes with social media marketing and is going to make our content and social strategies even stronger than they already are.
So how exactly can YOU use Pinterest analytics to help your business? You can use the information to figure out which products people are pinning that are driving transactions. You can also use it to conduct A/B testing to see which images are driving more traffic than others. Or maybe you have been debating whether or not Pinterest is worth your time. Pinterest analytics might help you discover the super-branding-power behind Pinterest.
According to comScore, Pinterest is the fastest growing social media site in both unique visitors and clicks on search engines. Not only that but “Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.” (comScore, 2012) Now Pinterest is providing a measurable tool to prove it! For additional information on Pinterest Analytics please visit http://business.pinterest.com/analytics/
Have you been wondering if Pinterest is right for your business?
Do you have a Pinterest for Business account but you have questions on how to use it effectively?
Contact Webhead Interactive today for a free social media analysis!
Very Pinteresting Indeed has been written by: Jessica Damiani, Social Media Coordinator for Webhead Interactive.
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Blog by Webhead Interactive