Social media can be one of the most powerful tools for your business. And with that if you own a website as well and want to gain higher traffic, I would recommend that you navigate here. There is an ongoing conversation between you and the online world and it never has to end. However, if you feel like your social media posts are not being “listened” to, maybe it is time to take a step back and examine just how much you are engaging your followers. This is a common mistake many business make: they take, take, take but won’t return the attention. Not that anyone is trying to purposely ignore their social followers – but some businesses may not know how to start, continue or finish the convo.
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So we have a few quick tips to get the social media conversation flowing.
- Do your research. If you want to know what posts are working for your audience pay attention to which of your posts received the most reaction and at what times. For example, most people use Facebook in the early mornings before work, at lunch, and in the evenings – but this might be different depending on your target audience. Think of when your target audience is naturally most active on the platform, and from then you have an idea of the right content and correct timing to post, thus being able to “communicate” with your audience at the right times.
- Find the Right Frequency. According to smallbiztrends.com Twitter users alone tweet an average of 22 times a day. This doesn’t mean you have to tweet 22 times a day, but do make sure you check in at various points throughout the day to stay in the conversation. Just make sure to stay on top of it; you want to keep reminding followers that you are still involved and interested in the conversation.
- Share the love! (Probably the most important point here!) If you have loyal followers i.e. someone who always likes a post or re-posts your content, then return the love and make sure you pay them some attention! Mention them in a tweet, “double tap,” repost, comment or “like.” You want them to feel like you’re saying “thank you, for your support” and that you’re genuinely interested in their feedback and loyalty.
There it is, 3 simple steps you can take to make your followers feel like you are paying attention to them just as much as they are you. Be social and for that you can host Webinars with them. Don’t be afraid to get involved with discussions, repost, retweets etc. Post anything comical, trending, shocking. You want to start your conversation with an attention grabber. Not sure where to begin? Give us a shout! We’re happy to take a look at your social media presence and give you some pointers.