Google+ Analytics Coming Soon!

Google unveiled Google+ brand pages on November 7, 2011 to help brands connect with their consumers on a local and more personable level. Google+ allows brands to gain additional exposure in the social space. Google states “Google+ has focused on connecting people with people.” However, Google+ has been any marketer’s nightmare and with over a […]

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How To Optimize Facebook Ads For Your Brand

Is your Facebook page not getting enough love? As Facebook continues to dominate the social experience, the Facebook advertising platform should become a static component of your online marketing strategy. Facebook ads have become the main driving factor that helps brands reach their target audience. When creating Facebook ads, it is important to know the […]

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Tracking PDF Downloads as Conversion Goals with Google Analytics

When it comes to online analytics and optimization, the importance of tracking goal conversions cannot be overstated. Knowing how many unique visitor your website’s received in the past month and how many of those visitors came from Google is all well and good, but unless your business revenue depends solely on traffic generation, monitoring basic […]

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