Beyond the “Top 10”: How to Stand Out in Google’s Changing Organic Landscape
Last week, a Searchmetrics study confirmed that – no, you’re not imagining it – Google has reduced the number of organic listings on their front page from the traditional 10 to an “average” of 8.5. But why the change? Having worked in the SEO world for the past 10+ years, I’ve seen many changes and […]Read More
Google Rolls Out Real Time Penguin Alogrithm
Last Friday morning, Google announced that they have refreshed the Penguin algorithm. Google Penguin, which was 1st launched in 2012, was an algorithm that was designed to penalize websites with spammy links. From 2012 – 2014, the algorithm was refreshed only once per year which means if you were penalized by the algorithm refresh in 2013, for […]Read More
If Content is King, Make it a Good Ruler.
You’ve all heard it by now: in SEO, content is King. Taken at face value, many interpret this to mean “I need more content.” While that is probably true in part, if you think that the relationship between content and SEO is simply “more is better,” you’re majorly missing the point. Ample content is […]Read More